The time it takes for your website to fully load is a crucial element of your business because it the loading time is too long, you might be losing visitors and customers.

As reported on, if your site  doesn’t load up within 2 seconds, you will lose about 50% of your visitors. That’s half of your traffic!

Also, check the bounce rate. Usually, high bounce rates mean your site is slow to load.

Here are a few simple measures you can adopt right away to improve the loading time and bounce rate of your website:

Reduce The Server Response Time

The lookup time for your domain name system (DNS) is the first factor you should look at.

When you request a site by using a name, the request is sent to a  DNS server where it is converted into a numeric value (the IP address). This lookup takes up precious time.

In addition, a lookup will also happen if you have a social media links or buttons on your site (like Twitter/Facebook/Pinterest). These will contribute to the slow loading time. Use a DNS speed test tool to see how fast the DNS conversion takes. If the loading speed is too slow, you might want to consider changing registrar (the company that hosts your domains and sites).

Enable Caching

When a user lands on your website, some elements on the page are temporarily stored on their hard disk. This process is known as caching. If they visitor clicks on another page, instead of transmitting another HTTP request to the server, the process uses the stored data, which speeds up the communication.

If a repeat visitor comes back to your site, the images are then stored on their hard drive (unless and until they cleared their cookies). This allows your website to load up quicker.

Reduce HTTP Requests

When you type a URL of a website into your browser, the program sends an HTTP request to a server to see that page. One company conducted a study that found out that 80 percent all load times are due to these requests.

Try to minimize the number of HTTP requests, using style sheets, images, and scripts, so your site loads faster.

Look at the stats below that show page load speeds and bounce rates:

  • 1 to 3 seconds load time : bounce rates + 32%
  • 1 to 5 seconds toad time: bounce rates + 90%
  • 1 to 6 seconds load time: bounce rates + 106%
  • 1 to 10 seconds load time: bounce rates +123%

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