Whether you’re a small business, corporation or just a one-person operation, making money selling your products through email is still one of the best ways to engage with your customers.
A good email list means a good start. However, you should know that you can’t just send promotional material over and over and hope to get sales like that. You need to offer value first.
Buying Subscribers Doesn’t Work
We never recommend buying subscribers, for multiple reasons. The average office receives over 120 emails PER DAY. First of all, it’s unlikely they will click on your email if they don’t know who you are. Also, sending unsolicited email messages can get you into some serious trouble. The CAN-SPAM Act does not allow this at all. You don’t want to have the FTC at your doorstep and get fined or face charges. Lastly, you’d be wasting time and money on a “dead” and unresponsive list.
Consider Your Emails And Spam Risk
There are software programs around that will scan your emails and look for keywords like free, buy, promo, offer, and similar. Use these words very sparingly.
Also, avoid writing your headline in all capital and/or using lots of special characters. Your email should have a healthy balance of text and images, and when including links, make sure they are from a reputable source with a high authority rank.
How Often To Send
If you’re like most savvy business owners, you focus on your brand 24/7. However, your customers don’t necessarily feel the same way. They are focused on THEMSELVES.
Your subscribers HATE being bombarded with too many sales pitches and promotional material. Mix your promo emails with content emails (with no links to buy anything), with a ratio of 1:5.
This way you will not burn your list out, instead, you will build trust and a solid long lasting relationship with your customers. Think long term.
How To Use The “From” Field
Consistency and time intervals are a crucial aspect in email marketing. Keep the sender name the same . Over time, your subscriber will see your brand name over and over, and this will help increasing the open rate. Think about it. If you send multiple emails to your audience using different email addresses, your audience will get confused and will not know the emails are coming from the same person.
Avoid Deceptive Subject Lines
I know it’s tempting, however this will only put a bad taste in your audience’s mouths. Keep your subject lines short and to the point (max 20 characters). Remember that over 60% of emails are opened and read on a mobile device. If you’re subject line is too long, this might not entice the user to open your email, and instead they will keep scrolling.
Most Email Service Providers (ESP) will tell you that over 72 % of emails are getting flagged because of the subject line. Therefore personalize your subject line, avoid using a deceptive, hyperbolic language or false claims in general.
5 Simple Tricks To Increase Email Clicks
- Tell a story
- Play with their curiosity
- Set a false time constraint (“limited offer”)
- Instill a sense of urgency
- Frame it as innovative, or “breaking news”
These five tips will help you increase your open rate and click rate on your email. They’re nothing new. They have been used for over a hundred years in advertising, starting with print ads.