How To Increase Your Email Open Rate

Whether you’re a small business, corporation or just a one-person operation, making money selling your products through email is still one of the best ways to engage with your customers. A good email list means a good start. However, you should know that you can’t just send promotional material over and over and hope to get

7 Tips About Video Marketing

As a business owner, having an action plan is just as important as having a great product or service. Sadly, there are many entrepreneurs who don’t know how to do this properly. In 2018/19, digital marketing is a crucial aspect of advertising.  Video marketing is growing exponentially, and it’s showing to be one of the best and

How Does PPC Work Exactly?

Pay-per-click (PPC) advertising might look easy at first, but there is a lot more to it than you might might think. It’s an online advertising type where you only pay when somebody clicks on your ad. There are several aspects to this, such as bidding, keywords, landing pages, budget optimization, copywriting…, and also a general strategy.

5 Email Marketing Strategies For 2019

Wondering how to make the most out of your email campaign in 2019? 1 – Advanced Opt-in If you’re at all on the fence about using opt-ins on your website, don’t be. Time and again, they’ve proven to be massively effective. Most commonly you’ll see these in the form of website popups. But the days

2018 Holidays Sales Forecast To Surpass $1 Trillion

We’re going to set a new record in 2018. For the first time ever, U.S. Christmas sales are expected to top a trillion bucks. According to eMarketer, American merchants will haul in $1.002 trillion between November 1 and December 31. That’s a 6% increase from the previous year, or the strongest growth since 2011. Low unemployment, an

Switching to HTTPS

Switching to HTTPS

  Earlier in the month, Google announced a lightweight ranking signal within their Google Search algorithm. The Https/SSL ranking signal is said to only impact an estimated one percent of global searches, but Google says they may strengthen the Https signal overtime. Thus, allowing webmasters an adequate amount of time to migrate their websites from Http to

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