As a business owner, having an action plan is just as important as having a great product or service. Sadly, there are many entrepreneurs who don’t know how to do this properly. In 2018/19, digital marketing is a crucial aspect of advertising. Video marketing is growing exponentially, and it’s showing to be one of the best and most profitable ways to get your message across. Below are a few tips that might help you as a business owner.
Grow and Cultivate A Solid Subscriber Base On Youtube
This is a long term project that will bring you results in both the short and the long run. There are so many different ways to do this. The best way to have success on YouTube is being able to consistently post great content. Once you pass the 5000 subscribers on YouTube, you will have a loyal group of followers who most likely will become customers. Just post fun and informative videos at regular intervals and consistently. If your YouTube subscribers are used to see a new video from you every Monday, keep that schedule. This is the first step toward YouTube success.
Increase Your Conversion Rates And Sales With Impacting Video Marketing
The goal is to create impactful videos, aka videos that strike as unique and where the message is loud and clear. Make sure you have a strong call-to-action somewhere in your video. The call to action (CTA) is the “weapon” that will turn viewers into buyers. You need to tell your viewers what to do in a simple, concise and clear way, avoiding any confusing or ambiguous messaging.
How To Use Your Marketing Budget With Video
To take your video marketing to the next level will seem like “wasting” money at first. Putting all of your hard-earned dollars into online ads can sometimes feel like flushing your money down the toilet. However, your budget doesn’t have to be excessive. You can even create amazing viral videos from your smartphone. Often times, these videos are perceived as more sincere because they look more realistic and the viewers can relate. Shoot and post some videos from your smartphone. You will be surprised.
Create Engaging Videos To Improve Your Google Rankings
Over 84% of smartphone users browse the internet from their phone. Google search results are a great way to get new clients, especially local clients. Creating engaging videos will boost your online presence and will help you show up higher in the Google search results. Post your videos on your company’s blog and website. They will also improve your site SEO and readability.
Video To Deliver An Effective Message
Sometimes it can be tough for you to write an interesting article about your products or services. This is why creating a video is better. Unless you want to hire a writer, creating an engaging video can be a much easier way to get your message across..
Create Great Mobile Friendly Videos
Most web traffic is over mobile devices these days. When you start creating your videos, remember that most people are going to be watching them on their phone. So get to the point early on in your video. Users’ attention span is very limited, given the many options they have, so you have very little time to spark their interest. Illustrate your point and your message early on in the video (within the first 10 seconds), so the viewers will be enticed to watch more.
Prompt Your Audience To Share Your Videos On Their Social Media
Social media is a great tool and it still is not leveraged properly. Just on Snapchat, you can tap into a potential fan base of over 180 million users. When you are releasing engaging and entertaining videos, prompt your viewers to share it on their social platforms. Over 70% of users who like a video, share it with their friends on social media. Make sure that your videos are light, fun and upbeat. Put yourself in your audience’s shoes. What would YOU want to share with your friends? Do a lot of brainstorming before you start creating your videos.
These are just a few of the many different ways that video marketing can help take your business to the next level. When you are looking to boost your business, don’t discredit the amazing ability of videos to spread the word about your business.