We’re going to set a new record in 2018.
For the first time ever, U.S. Christmas sales are expected to top a trillion bucks.
According to eMarketer, American merchants will haul in $1.002 trillion between November 1 and December 31.
That’s a 6% increase from the previous year, or the strongest growth since 2011.
Low unemployment, an increase in disposable income, and higher consumer confidence will all contribute to the record-breaking holiday sales.
“While e-commerce will continue to see strong double-digit gains, brick-and-mortar retail should be a particular bright spot this holiday season,” says Andrew Lipsman, a principal analyst with eMarketer.
“Not every brick-and-mortar retailer is thriving, and several have shut their doors this year, but others are really capitalizing on the strong consumer economy. Retailers are luring in shoppers with remodeled stores, streamlined checkout and options to buy online, pick up in-store.”
E-commerce will capture 12.3% of total U.S. Christmas sales, representing an increase of more than 16% from 2017.